Tag Archives: Ann Summa

I told Ann Summa that we wanted to glorify East LA and the low-rider car culture by doing ads taken in neighborhoods with people hanging out with their cars. Since modern car culture is reference to both Hot Rods and Low-Riders, we thought we would do the local of the two references and see where it could take us. Since all of our ads are about musicians living multi-activity existences (including music), we thought that cars worked into our customers' multi-dimensional lives and it should be shot this way.